Sunday, December 22, 2019

The Endangered Wildlife Trust - 787 Words

Based on the provided case study, â€Å"Stakeholder Management and the Endangered Wildlife Trust†, written by Gavin Price, I will address the following three questions: 1. What are the main issues of the case? 2. What should the CEO do and why? 3. What lessons have you learnt and how could they be used? Looking at the history of the organisation, it has come a long way since 1979 in developing its brand, reputation and presence in the market. However, with a number of factors outside their control, the main issues that the organisation faces are: * Reduced funding from sponsors, organisations and trustees which is a result from the dip in the economy and organisations are faced with the reality to reduce costs * Strategic†¦show more content†¦This will reduce the issues on funding and green-washing * Develop strategic alliances with other organisations such as the World Wildlife Fund in instances where a joint effort would result in an even large reward for the environment and man kind * There are opportunities to introduce subjects around nature conservation as a career option and study choice in primary and high school. With the level of education and pass rate being as low as it is in South Africa, majority of our youth may be deemed unfit for the corporate workplace, bu t it will open doors into nature conservation and the likes. This will in turn reduce the reliance of the lower income earners on grants for basic survival * In-house, the CEO would need to periodically re-evaluate all projects underway to measure its impact to date, irrespective of which stage in the process it may be. This will allow her to make the necessary changes in funding allocation more easily, providing flexibility to change with the times * Branding and advertising has historically been a sponsored output and how much creative input was provided by the CEO is unknown. Competitions, for instance, can be held where a premium SMS can be sent to vote for the best branding, resulting in an improved brand which has been socialised and proceeds from the SMSs can go to implementing selectedShow MoreRelatedEndangered Wildlife Trust - Should the Ceo Change the Ewts Fundraising Strategy1065 Words   |  5 Pages1. Introduction In 2009, the Endangered Wildlife Trust (EWT) was recognised as one of southern Africa’s largest environmental conservation organisations. The non-profit, non-government organisation grew organically over the course of 35 years by broadening its vision to include â€Å"species, their habitats, ecosystems and the role of the surrounding communities and landowners† (Price, 2010). While this assisted in proving the EWT’s commitment to its cause, this diversification put pressure on the limitedRead MoreAnalyzing The Picture From 60 Of The Most Powerful Advertisements891 Words   |  4 Pagesad was produced by the Endangered Wildlife Trust, the ad has many points of ethos examples. The Endangered Wildlife Trust is a non profit organization that helps save animals from getting hurt in their actual environment. 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